Video production is the process of creating video by capturing moving images (videography), and generating combinations and discounts of parts of the video in live production and post-production (video editing). Typically the recorded video will be listed on the most current electronic media such as SD cards. In the past footage was captured on video tape, hard disk, or solid state storage. Video tape capture is now obsolete and solid state storage is reserved for just that, storage. It is now distributed digitally in formats such as the Moving Picture Experts Group format (.mpeg, .mpg, .mp4), QuickTime (.mov), Audio Video Interleave (.avi), Windows Media Video (.wmv), and DivX (.avi, .divx). It's the equal of filmmaking, but with images recorded digitally rather than on film stock.
Practically, video creation is the service and art of producing content and delivering a completed video product. This can include production of televIsion programs, television commercials, corporate videos, event videos, wedding videos and special-interest home videos. A video production can range in size. Examples include:
- A family making home movies with a prosumer camcorder,
- a solo camera operator with a professional video camera in a single-camera setup (aka a "one-man band"),
- a videographer with a sound person,
- a multiple-camera setup shoot in a television studio
- a production truck requiring a television crew for an electronic field production (EFP) with a production company using set construction on the backlot of a movie studio.
Shooting styles and techniques include:
- Using a tripod for a locked-down, stable shot;
- hand-held for a larger frame of motion to attain more jittery camera angles or looser shots to depict natural movement
- incorporating various camera angles such as the Dutch angle (see Mission Impossible), Whip pan (see the opening of Hot Fuzz) and Whip zoom (see the Kiddo/Driver fight in Kill Bill Vol. 2);
- on a jib or crane that smoothly soars to varying heights as seen in the finale of the movie Grease;
- with a Steadicam for smooth movement as the camera operator incorporates moving cinematic techniques such as moving through rooms, as seen in The Shining.
Video production is essentially the whole process of developing a video. Whether it is a short movie, a full-length picture, company advertising video, tv commercial, music video, or other sort of film, the process may vary a little with the specifics, but the overall process is basically the same. The basic process can be broken down into three subcategories.
These three subcategories include all aspects of video production, from the moment an idea pops into your head to the moment the film is released to the general public. In this guide, we'll try to supply you with the obvious definition of video production by describing the entire process of video production.3 Main Stages of Video Production
This is the planning stage. There will be no recording during this process, just preparation.
- An idea is shaped
- The script is written
- The cast is chosen
- The sound and video team members are selected
Scene locations are chosen, the script is revised and edited if necessary, and an outline of the entire recording process is created.
There are many additional factors that have to be reviewed too. Appropriate lighting for each scene is crucial.
Once all the cast and crew have been hired, and the script has been edited and approved, the actual manufacturing process can begin. Crew and cast members travel to each location, and each scene is taken until it's satisfactory. Then everyone will proceed to the next scene. This process repeats until every scene in the film was shot. After each scene has been properly taken, it is time to move on to the next stage of post-production.
Post-production covers all actions that are performed after the actual shooting of the film was completed. Including merging each scene, syncing audio and video, editing sound and video, and adding special effects.Professional Video Production
There are several businesses that offer video production as a service. This allows companies and individuals that do not have any filmmaking experience to make here marketing videos or other business-related videos to enhance their company image, and showcase their services and products.
For video production to be prosperous, there needs to be much more behind it than just a guy with a camera. The video must be targeted and distributed correctly, or the movie is only going to reach a few of possible customers. A video describing a general overview of your products and/or services is great if you've got a stand-out market, but if you have competition, your movie must show the potential client why they should choose your business over your competitor's business. For this reason, you may achieve better results by creating several short videos, each targeted at a specific demographic. The movies can then be distributed through the right platforms to achieve the maximum number of people who may be interested in your business's services.
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